Thanks for taking the time to put your point across.

By the way, I’ve taken a sneeky peek at your site and I noticed that you are happy to recommend a “trustworthy well priced web site developer” to build websites from your designs. I know one who’s very good called Trevor - he works here - you should really give him a try.

So it is required that the company itself evolves with it’s customers.

I recently rebranded a company who originally intended to offer a range of services…over time they realised that in fact they were offering one service only, were in a niche, and finding that niche very profitable.

They wanted their re-brand to reflect that solitary service only and thus better allowing them to focus their marketing activites on their niche service area instead of ‘watered down’ marketing efforts for many services.

All businesses develop and change over time and businesses should not fear allowing their brand to slowly evolve also to reflect those changes.

In February this year I decided to launch a blog myself, and the reason for this was mainly to increase my ranking in the search engines and grow the site traffic further.

From as early as May onwards I’ve experienced a substantial surge in site traffic and sales have increased in line with this.

I would urge any company serious about seo to maintain a company blog and ensure regular postings.

In addition, of course a blog also serves to reassure your customer base of your expertise and help to connect with them on a more personal level.

This blog is a good one, and good design/marketing blogs that are regularly updated are quite rare I have found, so I shall revisit it.

The news articles are a great way for us to express our opinions in graphic design and web development, bring new users to the site & keep existing users involved and keep the site content fresh and up-to-date.

Glad you enjoyed it!

I like how the Creation site is a perfect example of this. This news section, for which there is obviously a company policy asking each member of the team to post something each month, is an excellent way of continually adding new content that a.) will show up in searches b.) brings visitors back to the site and c.) stops the site from looking stale. This content is also surfaced on the front page.

Anyway, just thought I would add that! Excellent article Trev, keep up the good work!

Our tutor was way past it, probably in his forties, and warned us of the dangers of badly designed typefaces and spent two full terms trying to guide us to the conclusion that classic fonts like Helvetica were popular for a reason. Boring!

Once in the industry it didn’t take long to realise that typography was a tool to make information accessible. Combine the placement and proportion of text with the right typeface and the possibilities are infinite.

It is naive to think that creativity relies solely upon the ‘inventiveness’ of a font. When you read Helvetica you see the message not the typeface - a great example of how ‘good design should be invisible.’

Where was I…?

Ironically the cover of that Catalogue had the word ‘Letraset’ written vertically up the right hand edge in… (well what do you think?)

I’ll give you a clue; it wasn’t Calypso, Shatter or Zipper.

I think a lot of people do not realise the difference between Helvetica and Arial. Arial has been packaged with Microsoft Windows and therefore has gained great market penetration. Because of the general awareness and lack of understanding of the font differences, people regard Helvetica as being over used, when it’s not!

Helvetica, on the surface, looks like a very simple typeface. However, because of its many weights the font is very versatile and can be used in numerous and exciting ways as Rich pointed out in his article.

I look forward to hearing pack from you.

Regards,

Lorna McCrae

Many users rely on the Back button to get back to a particular point in a site, however clear the navigation might be. Some Flash®-based sites and irresponsible scripting can seemingly alter the function of the Back button, confusing users when they aren’t returned to a previously visited page or section.