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<title>Maschine Limited: Latest Articles (RSS)</title>
<link>http://www.maschinery.co.uk</link>
<description>Maschine Limited: Latest Articles (RSS)</description>
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		<title>CMS website now £695</title>
		<link>http://www.maschinery.co.uk/news/2009/05/12/cms-website-now-695/</link>
		<description><![CDATA[<p>If you are looking for an easy route to your first website, then our <a href="/services/websites/golive/">GoLive</a> entry
level website is the right choice. It is quick and easy to set up and you don&#8217;t need any technical background
knowledge. Your site could be live in just a few days.</p>

<p>Web addresses, email and hosting are all sorted for you too. We even add your logo, text and pictures for you, so
it&#8217;s ready to go. Then when you want to change the content you can simply login to your own administration area and
update the site. The Content Management System (CMS) has an easy-to-use interface which makes updating very simple. All of
this for only £695.</p>

<p>There are no compromises in quality either. The site is built with accessibility in mind and optimised for search
engines. </p>

<p><a href="/portfolio/websites/ady-smith-website/">Take a look at an example in the portfolio.</a></p>

<p>Or visit <a href="http://www.adysmith.co.uk">www.adysmith.co.uk</a></p>
]]></description>
		<pubDate>Tue, 12 May 2009 19:26:46 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2009/05/12/cms-website-now-695/</guid>
		<dc:creator>Leigh Scott</dc:creator>
	</item>
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		<title>New Agila launch</title>
		<link>http://www.maschinery.co.uk/news/2008/04/14/new-agila-launch/</link>
		<description><![CDATA[<p>Vauxhall have now successfully launched the New Agila replacing the outgoing model. We are proud to have been selected by
Vauxhall to design and produce the press kit to accompany the launch. The launch event was a great success. We are now just
waiting to spot the first one on the road. No prizes though I’m afraid.</p>

<p>The New Agila is smart and sexy – the ideal urban runaround. It’s small enough to fit into the tightest of spaces yet
spacious enough to seat five people and their luggage. It is aimed at a slightly different, mainly female, market and with
this in mind we came up with the concept of a fashion conscious woman’s magazine for the basis of the press kit.</p>

<p>The size, styling and spoof ads inside all contributed to the look and feel we were after. The whole thing, including the
CD which was cleverly held on the inside cover, was then sealed in a glossy film sleeve to finish it off.</p>

<p>The launch team were very pleased with the finished result and everyone at Maschine is looking forward to coming up with
more creative solutions for Vauxhall and General Motors.</p>
]]></description>
		<pubDate>Mon, 14 Apr 2008 09:07:51 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2008/04/14/new-agila-launch/</guid>
		<dc:creator>Leigh Scott</dc:creator>
	</item>
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		<title>Helvetica The Movie</title>
		<link>http://www.maschinery.co.uk/news/2008/01/22/helvetica-the-movie/</link>
		<description><![CDATA[<p><a href="http://www.helveticafilm.com"><em>Helvetica</em></a> is a feature-length independent film by Gary Hustwit about
the font itself, typography, graphic design and global visual culture. It explores how, over the last 50 years, Helvetica has
touched every part of our lives and how it has become a ubiquitous design icon.</p>

<p>The film contains interviews and opinion from many of the calligraphers, typographers and designers who have been
involved with the creation of, use of and rebellion against Helvetica.</p>

<p><a href="/company/leigh-scott/">My review</a></p>

<blockquote>
  <p>Thoroughly enjoyed the film and all the extra interview material. It was a rare opportunity to hear what generations of
typographers and designers think of Helvetica and how they see its role. Eric Spiekermann, Matthew Carter and of course the
legendary Hermann Zapf were truly inspiring. </p>
  
  <p>I love Helvetica. It is such a versatile font family but I can see the need to express personality through typography
and therefore, the necessity to choose appropriate fonts and encourage new type design. The big questions are will there be
another Helvetica and will there be a sequel to this movie?</p>
</blockquote>

<p><a href="/company/trevor-morris/">Trevor&#8217;s review</a></p>

<blockquote>
  <p>As a web developer I do not interact with different fonts on a daily basis, however, I do appreciate good typography.
This film was a good introduction in to the most important typeface in todays society. The film follows the timeline of the
font, from it&#8217;s inception 50 years ago, through a rebellion period and emerging as the &#8216;defecto&#8217; font in
everyday society (whether you realise it or not!).</p>
  
  <p>I felt some parts of the film put too much emphasis on the importance of the font in relation to globalisation,
commercialism and politics – even relating the font to the Vietnam war and the current invasion of Iraq. However, the
segments by <a href="http://www.spiekermann.com">Erik Spiekermann</a>, <a
href="http://www.experimentaljetset.nl">Experimental Jetset</a> and <a href="http://wearebuild.com">Michael C. Place</a> were
interesting and educational without being pretentious.</p>
  
  <p>The film is well shot and the cinematography of the stills which artfully reveal the use of the font all around us are
beautiful.</p>
</blockquote>

<p>More information about the film is available at <a href="http://www.helveticafilm.com">helveticafilm.com</a></p>
]]></description>
		<pubDate>Tue, 22 Jan 2008 12:33:48 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2008/01/22/helvetica-the-movie/</guid>
		<dc:creator>Leigh Scott</dc:creator>
	</item>
	<item>
		<title>Christmas e-shot offer</title>
		<link>http://www.maschinery.co.uk/news/2007/11/19/christmas-eshot-offer/</link>
		<description><![CDATA[<p>Now&#8217;s the time to be getting your Christmas card list together and getting your Christmas cards designed and
printed. Of course, this is something we could arrange for you. But there is another option available to you either as an
alternative to Christmas cards or as an addition to promote awareness – a designed <em>Christmas e-shot</em>.</p>

<p>If you are not sure, an e-shot is the electronic equivalent of direct mail (or a Christmas card), sent and received as an
email. So when you receive an email containing pictures and graphics which may even look like a website, that&#8217;s an
e-shot. Recipients of an e-shot are usually your current customers or anyone who has requested regular updates. An e-shot can
take many forms, perhaps a simple news bulletin, seasonal greetings, a marketing message or a more detailed e-zine type
e-newsletter. The advantages of using this medium to contact your customers are the speed a campaign can be created, the cost
effectiveness and the ability to monitor the success of your campaign.</p>

<p>We have developed a low cost offer to allow everyone to send a <em>Christmas e-shot for only £197</em>. Simply choose
from one of the three e-shot designs, supply us with your text, logo and list of up to 500 recipients and we&#8217;ll do the
rest. Once the campaign has been sent you will be given access to your own online area to check and monitor your campaign
statistics. If you would like to increase the number of recipients we can do that for you too for marginal cost. We can also
customise the standard e-shots designs a little or even create your very own <a
href="/services/advertising/e-shot-design/">totally custom design from £595.</a></p>

<p>So – you could replace your current Christmas card routine with our Christmas e-shot and save money on design,
printing, packing and postage. As well as reducing your carbon footprint. Or send out a Christmas e-shot as and addition to
tell your customers about Christmas opening and closing times, other seasonal variations in service or even special offers.
Then for just an extra £45 we could resend the same campaign for you to make sure everyone has seen and noted the
content.</p>

<p>The whole thing could be turned around within 24 hours for you, so none of those last minute panics.</p>

<p>You can <a href="/company/contact/">email</a> or call <em>01785 249480</em> if you would like to find out more about
<em>Christmas e-shot design</em> or anything else to do with <em>e-marketing</em>.</p>
]]></description>
		<pubDate>Mon, 19 Nov 2007 10:33:48 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2007/11/19/christmas-eshot-offer/</guid>
		<dc:creator>Leigh Scott</dc:creator>
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		<title>Education in Print</title>
		<link>http://www.maschinery.co.uk/news/2007/10/11/education-in-print/</link>
		<description><![CDATA[<p>It is that time of year again. Further education colleges up and down the country are finalising their course guides for
the 2008 intake. This week <strong>Tamworth &amp; Lichfield College</strong> and <strong>Kingston College</strong> will be
receiving their newly printed course guides from us.</p>

<p>For most colleges there are two major publications each year, the part time guide and the full time guide. The part time
guide is usually published during the Summer term for the intake of part time students in September of the same year. The
full time guide is completed and printed over the Summer or early in the Autumn term. This guide is then sent out and made
available to potential students joining the college in September the following year. This poses a few presentation problems
for colleges as you have two publications initially out at similar times but overlapping with each other during previous and
following years. However, if a design strategy is in place for organic development of design styles the college branding is
upheld and publications happily blend from one to another. This is something we try to implement with everything we do for
our college clients.</p>

<p>With a few colleges we have managed to build a long standing relationship and help them at every step of the way. This
consistency and commitment from us to always give the very best has paid dividends, with exceptional inspection reports and
positive feedback from both students and staff. This commitment and dedication is something we offer all our clients, after
all, creating the perfect solution is always our goal.</p>

<p>Maschine has worked with a long list of colleges over the years, completing almost 700 education projects. These include
corporate ID, course guides, part-time guides, full-time guides, diaries, websites, international publications, advertising,
display panels, posters, photography, signage, touchscreens and a whole lot more. As you can see we have masses of experience
in the education sector and can always offer the best, most efficient solution to any problem. We are finding more and more
that new technology and techniques are paving the way to cost effective solutions with online developments providing the
key.</p>

<p>If you would like to find out more about how you can benefit from our education experience just <a
href="/company/contact/">get in touch</a>.</p>
]]></description>
		<pubDate>Thu, 11 Oct 2007 11:50:16 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2007/10/11/education-in-print/</guid>
		<dc:creator>Leigh Scott</dc:creator>
	</item>
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		<title>Entry to e-marketing</title>
		<link>http://www.maschinery.co.uk/news/2007/08/14/entry-to-emarketing/</link>
		<description><![CDATA[<p>If you&#8217;ve taken a look through our site recently you may have noticed we offer a number of fixed price packages and
solutions. You now have access to a new solution to allow you to take your first step into e-marketing – our new <a
href="/services/advertising/e-shot-design/">e-shot package</a> starting at £695.</p>

<p>An e-shot is the electronic equivalent of direct mail, sent and received as an email. Recipients of an e-shot are usually
your current customers or anyone who has requested regular updates or subscribed to your newsletter. An e-shot can take the
form of a simple news bulletin or a marketing message about a new product or service. The advantages of using this medium to
contact your customers are the speed a campaign can be created, the cost effectiveness and the ability to monitor the success
of your campaign.</p>

<p>For just £695 we will design the e-shot using your text and images, create the ready-to-send version and then, following
approval, send the e-shot to your list of up to 500 recipients. You will then get access to the campaign statistics to
monitor the effectiveness of the campaign. For the power users out there we offer a complete online e-shot solution to allow
you to create, manage, send and monitor your own campaigns.</p>

<p>You can <a href="/company/contact/">email</a> or call 01785 249480 if you would like to find out more about e-shots.</p>
]]></description>
		<pubDate>Tue, 14 Aug 2007 10:39:53 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2007/08/14/entry-to-emarketing/</guid>
		<dc:creator>Leigh Scott</dc:creator>
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		<title>A Useful Link</title>
		<link>http://www.maschinery.co.uk/news/2007/06/29/a-useful-link/</link>
		<description><![CDATA[<p>Whilst looking through the <a href="http://www.businesslink.gov.uk">Business Link website</a> I wondered how many of you
have spoken to Business Link and taken advantage of what they have to offer. </p>

<p>The site itself is crammed with useful information and details of what help is available. The section on <a
href="http://www.businesslink.gov.uk/bdotg/action/layer?r.l1=1073858790&amp;topicId=1073866776&amp;site=131&amp;r.s=tl">grants</a>
is particularly interesting as you can enter a few details to see what funding is there for you to apply for. Give them a
call, and see how they can help you. We&#8217;ve dealt with many people from Business Link and I can honestly say they are
always very helpful and professional. Many of our clients have benefited and received grants towards websites, design work
and other consultancy fees. The most recent of which is <a href="/portfolio/websites/instant-training-website/">Instant
Training</a> based in Telford, who have just seen their gorgeous new site go live.</p>

<p>To make it easier for you, <a href="/">Maschine</a> are on the approved list of Business Link Consultants called the
Select Supply Register. This means, if you ask us to do the work, you can claim any grant assistance available to you.
Sometimes this can be up to 50% towards the cost of a new website, for example. </p>

<p>Find your <a href="http://www.businesslink.gov.uk">local Business Link branch</a> and call them to see what&#8217;s
available to you. If I can be of any help, just let me know and I will point you in the right direction.</p>
]]></description>
		<pubDate>Fri, 29 Jun 2007 14:58:36 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2007/06/29/a-useful-link/</guid>
		<dc:creator>Leigh Scott</dc:creator>
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		<title>Running for Charity</title>
		<link>http://www.maschinery.co.uk/news/2007/05/08/running-for-charity/</link>
		<description><![CDATA[<p>The <a href="http://www.greatrun.org">2007 BUPA Great North Run</a> will take place on Sunday 30th September 2007,
it&#8217;s 27th anniversary, and promises to be a day to remember! It&#8217;s the world&#8217;s biggest half marathon, a
point-to-point 13.1 mile course starting in Newcastle and finishing in South Shields. Over 50,000 runners lined up at the
start last year - with hundreds more people watching it from the sidelines and coverage on the BBC.</p>

<p>Luckily, I have managed to get through the selection process to take part in the event this year. This will be my third
half marathon. At the moment I have done two, <a href="http://www.staffordbc.gov.uk/static/page1784.htm">The Stafford Half
Marathon in 2006</a> and in 2007.</p>

<p>I won&#8217;t be breaking any <a href="http://en.wikipedia.org/wiki/Half_marathon">half marathon records</a>, but will be
raising money for my preferred charities, <a href="http://www.donnalouisetrust.org">The Donna Louise Trust</a> and the <a
href="https://www.nspcc.org.uk">NSPCC</a>. As you can guess I am looking for sponsorship to help out these two very worthy
causes. Any amount no matter how small will go to help unfortunate children.</p>

<p>The run is going to be televised so perhaps you would like me to wear something branded with your company logo for a
donation. A t-shirt, cap, badge, stickers, flag or anything else you may suggest. I may even wear a stupid costume if the
donation is high enough. I will have to draw the line at high heels though and save that sort of thing for my private weekend
activities.</p>

<p>If you would like to help with a donation <a href="/company/contact/">drop me an email</a> or give me a call at the
office on 01785 249480. Thanks, Leigh.</p>
]]></description>
		<pubDate>Tue, 08 May 2007 10:35:07 +0000</pubDate>
		<guid isPermaLink="true">http://www.maschinery.co.uk/news/2007/05/08/running-for-charity/</guid>
		<dc:creator>Leigh Scott</dc:creator>
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