Vauxhall have now successfully launched the New Agila replacing the outgoing model. We are proud to have been selected by Vauxhall to design and produce the press kit to accompany the launch. The launch event was a great success. We are now just waiting to spot the first one on the road. No prizes though I’m afraid.
The New Agila is smart and sexy – the ideal urban runaround. It’s small enough to fit into the tightest of spaces yet spacious enough to seat five people and their luggage. It is aimed at a slightly different, mainly female, market and with this in mind we came up with the concept of a fashion conscious woman’s magazine for the basis of the press kit.
The size, styling and spoof ads inside all contributed to the look and feel we were after. The whole thing, including the CD which was cleverly held on the inside cover, was then sealed in a glossy film sleeve to finish it off.
The launch team were very pleased with the finished result and everyone at Maschine is looking forward to coming up with more creative solutions for Vauxhall and General Motors.
